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Artist & Repertoire Agents:The talent scouts of the music business, who discover, develop, and sometimes manage artists. Record companies whether major or minor are generally driven by A&R Agents.
Oligopoly: A business situation in which a few firms control most of an industry's production and destribution resources.
Indies: large or small production houses that record less comercially viable music, or music they hope will become comercially viable.Indies identify forgotten old artists and record innovative performers.In the music business majors frequently rely on the Indies to discover and initiate distinctive musical trends that first appear on local levels.Indies play a major role as the music industry's risk-takers, since major labels are reluctant to invest in lost or commercially unproven artists.
''Teenagers listen to 5 and a half hrs of music daily but only listen to their parents 5 min a day.'' -CNN survey,2000
The largest music corporation is Universal, which controls nearly one third of the recorded music market.
''when MTV started, it was primarily an out-let for rock. But just think of all the genres that have evolved over the years. As our audience's needs change,we've been evolving nad reinventing MTV'' -Christine Norman,MTV president, 2005
The Business Of Sound