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Retro Coca Cola Add. - It is Coca Cola that is advertised and it’s the Coca Cola Company that produces it. This Ad is some kind of Billboard advertisement I would say. -The ad is obviously pointed towards the workers back in the days, and to be honest the headline is not too “Catchy”, but after half a day at work, I would think after seeing this ad a bottle of Cola would be more than tempting. -The first thing that really strikes me in this ad is the big “Coca Cola” refrigerator in the middle. You can just look at the red colour at the refrigerator with the white linings, and you know this is Coca Cola. -The ad doesn’t have too much text it just have one big headline, to catch the workers attention, but there is absolute a connection between the headline and the picture. I think that the picture illustrates that “Cola is available at your employment”. -This ad does not contain any factual information; I think it is meant to create some kind of feeling, that you can actually enjoy a refreshing, godsend Cola in your break. So I guess you could say that it praises the product in some kind of way as well.
- I would say that the ad are using a technique where it is trying to tempt you, and it is doing so in a place where people are tired in their breaks and really wants something refreshing. -I can’t say that there is really much to comment on the language here, it is easy to read and no long sentences. So even persons who are only mediocre in English can understand it. -I think that people will by this product because first of all it is Cola, everybody tastes Cola once in their life, at least those who lives a life were Cola is Available, and I think that the workers would by more Cola now, if they could get it at their employment site. Cola is a great refreshment and it also got enough sugar in it to get your concentration raising for almost 10 minutes, not the greatest length, but it feels great. -The ad doesn’t give any open, logical reason to why we should by the product ether, it appeals to our emotions, that you can get refreshed with an ice cold Cola in your break would surely get me in a good mood.
Click here for Modern Coca Cola Ad.