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Modern Cola Ad. -I have chosen Cola as my second ad as well, so same producers as last time: The Coca Cola Company, this time I’ve taken a Cola TV Commercial from modern time. -In one way Cola’s commercials hasn’t changed much, they are still trying to affect your mood, and get you tempted. -The potential buyers of this product is everyone, the ad I uses in my other Glog was directed more against the workers, but now Coca Cola is trying to get to everyone, and as always they manage. -There is no Catchy headline here ether, though they have gotten a slogan at the end of their commercial saying “The Coke side of life”, which at least in my eyes is kind of catchy. I mean who wouldn’t like living on “The Coke side of life”, sounds kind of awesome. -I find most of the visual elements in this commercial pretty striking. After I first watched this commercial I got really happy, as I said all of the visual elements in this commercial are striking, and the colours are light and nice, and really make you feel warm on the inside, and makes you want a Coke. -The whole commercial is filled with this one song that apparently has been special made for Cola and it is a really happy tune that fits well in with the Visual Elements.
-The storyline in this commercial is that we follow this bottle of coke inside a vending machine and we get to see how it is filled with coke, cooled down etc. The interesting thing about it is that “The Coca Cola Company” has added a world with imaginary creatures and good music, and it is really a “one of a kind” commercial, really creates an alternative way on looking on how Cola is made in vending machines, I don’t really know how it persuades us to buy the product, but in some weird kind of way you really want to buy a cola of a vending machine the next time you see one. -This commercial does not contain any factual information, it has some of the best praising of a product I’ve ever seen and it also expresses a happy and warm atmosphere. -This ad as well does not give any open, logical reasons why to buy this product, it simply just appeal to our emotions. -They make use of techniques like Humour, adventure and also of course exaggerations. -There is no special language used in this commercial ether, other than the slogan in the end. -I absolutely think people will buy the product, Cola will never stop being bought and this commercial just makes us want a cola even more. On some people it even has the effect that they get in good mood when they drink one, especially after this commercial, which is funny and does really have a warm and nice atmosphere.
Click here for Retro Coca Cola Ad.
