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There are many different advertising techniques that various ice cream brands use for advertising. The most commonly used advertising techniques are competitions, special sales, and promotions. These techniques work out the best for all companies. In addition, humour, catchy jingle, and attractiveness are the main methods for advertising on TVs. For example, the 'Warehouse' advertisement is an advertisement that always lingers in people's heads, because the catchy jingle is extremely memorable, and the use of colours on the 'Warehouse' logo attracts people.
On the Mc Donalds ice cream advertisement above, the main advertising technique is the special price of the ice cream. It emphasised the 'Onlu 30c' part Also, it showed that it was only available at Mc Donalds to buy an ice cream at cheap price. Personally, I was attracted by the cost of the ice cream, and that is why I uploaded this video as a good example of an ice cream advertisement. To add to this, the Italian ice cream advertisement gave humour. The humourous statue ad was attarctive, because humour is one of the important techniques that makes people remember the advertisement clearly.
