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Fundraising
ACTIVITIES Ronald McDonald House programs *Educational programs *Family Rooms *Blood Bank *Family retreats and facilities to assist families affected by ill children
TOOLS *Advertising through television and radio *Promotions: using celebrities as volunteers eg Australian Idol *Volunteers collecting money on the street *Internet adveritisng, donations accepted online through *Wrist bands
EXAMPLE McDonalds McHappy Day $1 from every Big Mac purchase goes to Ronald McDonald House Charity
STAKEHOLDERS * Existing employees of McDonalds *Management *Seriously ill children and their families *Volunteers of Ronald McDonald House
CHANNELS *Celebrity endorsement *Partnership eg: Coca Cola, Caltex, ANZ, Kraft Food Australia, Mercedes-Benz, Network 10, Gulf Air, Fresh start bakeries.
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