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The Media's Effects on Teen Alcohol Use
Alcohol in Advertising Alcohol companies spend millions of dollars to advetize their products. Many of these advetisements are believed to be directed towards teens. They make alcohol look appealing and exciting.. They show alcohol as part of a carefree lifestyle,. Very few of the advertisements show any negative effects of the drug. Many companies endorse sports events and concerts, which also attract teens. On the flip side, some researchers state that there is no effect on alcohol use due to advertizing.. Either way, it is best to steer clear of shows with heavy alcohol advertising..
Alcohol in the Movies and TV One of the things that today's teens look up to and want to impersonate are their idols and role models in Hollywood. As young children and teens grow to adore and love their favorite characters and icons, they adapt similiar qualities and actions. Unfortunately with the media's allowance of these pro-alcoholic messages seen in the video to the left, teens may be influenced to drink even more. And even in kids' programs alcohol consumption is seen which is truly scary for parents everywhere.
The media has a large effect on teen drinking and alcohol abuse. Main examples of this sly use of communications include Alcohol advertisements, and mostly teen movies. Usually, the people drinking are portrayed as 'cool' or wealthy. Major movie plots can rotate around the topic of 'scoring' alchohol for a party. Alcohol can even be seen being consumed in all sorts of formats such as videogames, tv shows and movies. Alcohol industries do whatever they can to spread their image of mass alcohol consumption through the minds and wallets of today's adults and even teens.
Alcohol Consumption in Hollywood
This short movie gives some examples on how much alcohol and drug use there is in many popular movies. One of the scariest examples was the animated Disney movie, clearly made for young children, portraying alcohol consumption.
In this advertisement it is clear that the two drinkers are having a great time. The slogan ''pursue your daydreams'' implies that the people can fulfill their life goals and have a truly dandy time in their alcohol consumption.
Many advertisements , such as this one, only show alcohol as something that is fun, and there is not even a hint of any of the negative things that are caused by drinking.
Top Ten Facts 1) American children view 2,000 beer and wine commercials per year. 2) By the time teenagers reach driving age they will have seen 75,000 ads for alcohol 3) Fifty-six percent of students in grades 5 through 12 say that alcohol advertising encourages them to drink 4) The alcohol industry spends $2 billion per year on all media advertising 5) The beer industry spends 770 million dollars a year on television ads. 6) The average age for first alcohol use is 13 7) After watching television ads for alcohol, youth reported feeling more positive feelings towards drinking. 8) The number of alcohol ads children see is directly related to the amount they drink 9) A study of kids ages 9-11 shows that kids were more famliiar with Budweiser's frogs than with Kellogg's Tony the Tiger, the Mighty Morphin' Power Rangers, or Smokey Bear. 10) 25 alchohol brands spent millions of dollars advertising their product on TV shows that have an audience of at least 30% kids.
Bibliography "Alchohol Addicts." Gage Middle School. Web. 05 Nov. 2009. . "Alcohol Advertising and Teens: How Marketers Target Kids | Suite101.com." Suite 101.com. 31 May 2007. Web. 05 Nov. 2009. . "Alcohol Advertising and Youth." The Center on Alcohol Marketing and Youth. Apr. 2007. Web. 05 Nov. 2009. . Alcorn, Alvin. "Alcohol in the Media - Television Depiction of Alcohol Use, Advertisements and Alcohol, Conclusion." Online Encyclopedia Britannica. Web. 05 Nov. 2009. . "Desperate Enterprises Alcohol Makes You Interesting Collectible Metal Sign, Model# 1329 | Metal Signs | Northern Tool Equipment." Northern Tool + Equipment. Web. 05 Nov. 2009. . Hanson, David J. "Alcohol Advertising Facts and Information." Alcohol Problems and Solutions. 2007. Web. 05 Nov. 2009. . "PSA Alcohol and Tobacco in the Media." YouTube. 25 Oct. 2009. Web. 5 Nov. 2009. .
Jack and Austin S
http://search.creativecommons.org/?q=alchohol+in+the+media&sourceid=Mozilla-search
