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Red Bull's ad :Red Bull has an aggressive international marketing campaign. The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and video games. It also hosts events like the "Red Bull Flugtag" (German for "flight day" or "flying day") and other such contests. Red Bull is also sponsoring football teams, in Salzburg, Austria; Leipzig, Germany; New York, USA and Brazil and have included their company name in the club's names. By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power.
INDRIGENTS: Red Bull contains taurine, glucuronolactone, caffeine, B vitamins, sucrose, and glucose.[8] Cocaine was also listed unofficially as an ingredient in Red Bull Cola in an incident in Germany, where after a small amount of cocaine was discovered in Red Bull cola sold in there, the country reacted by putting a law of full Red Bull Recall in several states and banding Red Bull Cola. But since Red Bull Cola is a drink based on the extract of coca leaf, just like Coca-Cola, that’s the reason cocaine was found on it. The drink does not contain enough cocaine to have a narcotic effect.
History: Red Bull originated from an energy drink from Thailand called Krating Daeng (Red Bull is the literal translation of Krating Daeng in Thai). Dietrich Mateschitz, an Austrian entrepreneur developed the Red Bull Energy Drink brand. Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag. Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European market
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