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Volkswagen Advertisement-analysis. Volkswagen is a German car-manufacturer that has produced cars for everyday-people since 1937. The Product presented in the ad is a new model called “Jetta” The ad I’m analyzing is mainly a magazine ad from a webpage, but for all I know it might be a billboard ad as well. The targeted buyers of this product are somewhat undecided, though they can be defined by the name of the manufacturer namely “Volkswagen” which is “Peoples-wagon” in English, which basically means that the potential buyers of this car are every member of the society that can afford a car. Also it says in the ad’s slogan; “The people don’t just want a wagon, they want a Volkswagen” which means it target people who enjoy a good car. The layout-aspects of the ad that mainly catches my attention is how the background have been blurred in a sideways fashion, making the car look fast and putting the cars appearance in focus. In my opinion this trick is easy, yet appealing in the way that makes the cars outer lines glow and at the same time symbolizes speed, which is an important to cover the desire for speed and action at least for male drivers. I also notice that the cars cap is highlighted and the windows darkened, which I also see in a lot of general car ads, which I personally think give the car a sort of “VIP”-look because the driver is anonymous. This appeal to my personal desire for success and wealth. The way the text is put in front of the car also indirectly forces me to focus on the given message because what is in front of the car or the “next step” is often important. The slogan itself is actually not that catchy in my opinion, but its content presents the car as a “wagon for the people” and therefore gives it a group-affiliation, which is not very usual for car ads but I think it will encourage “everyday-people” to buy it.
