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Marketing
The Five Pathways •Marketing Management •Professional Sales •Merchandising • Marketing Communications • Marketing Research
People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertis- ing, promotions, marketing, sales and public relations policies.
