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Cortney Binck
CULTURAL LAG Not all cultural traits change at the same rate. Some traits change rapidly and the transformation of others may take considerable time. Material culture usually changes faster and non-material culture lags behind.
ETHNOCENTRISM The tendency to view one's own culture or group as superior to others. Extreme ethnocentrism can make cultural borrowing difficult or even impossible. The ''Buy American'' campaign of the 1970's and 1980's provides an example of how ethnocentrism can affect one culture's acceptance of another culture's material objects and ideas.
VESTED INTERESTS A person who is satisfied with the way things are now is likely to resist change. Some individuals feel that the present, even if somewhat imperfect, is better than an unknown future. They will resist any change that threatens their security or standars of living.
VALUES AND BELIEFS
PHYSICAL ENVIRONMENT
DIFFUSION
TECHNOLOGY
WARS AND CONQUEST
POPULATION
HOSPITAL ROOM
Chinese Food
