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MEDIA RESEARCH
Todays media research has tranformed a lot since when some of the historical studies in this chapter was made. The technology is more advanced so TV's , cell phones, and laptops are use to conduct differnt types of research for the media as well as to allow the media to reach a large spread of people at one time. Although times have changed the media still uses the same basic foundation for their studies just like they did many years ago, surveys are still conducted but today they can be conducted over the phone, internet and by even texting. In the past they were limited to only paper and pencil surveys therefore,they would take longs to conduct and could only reach a small number of people.
By: Melissa Alvarez & Megan Reardon
