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What influences Public Opinion?
I think the main thing first of all what influences public opinion would be the people. Second of all the media plays a big role in public opinion as in television, radio, newspapers, and magazines. Some other things that influence public opinion would be elections, interest groups and personal contacts.
Challenges faced in measuring Public Opinion
Not everybody has the chance to give their opinions. Not all polls they take are accurate. They might just be based on a certain group of people they asked.
