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SOCIAL Obesity rates continue to climb in the United States.
Anna Cohen uses surplus mill-end fabrics in her swimwear designs, as well as the usual organic cotton and bamboo. Her Teal Triangle Bikini is constructed from the leftover fabric once used to make Olympic Speed Skating uniforms. Designer Eco-Panda incorporates recycled nylon made from fish nets into their swimwear. The future of recycled materials in fashion is limitless.
ENVIRONMENTAL A growing number of designers and manufacturers are marketing goods with sustainable practices.
POLITICAL In a region where governments have long tried to curb Western influences, the women of the Middle East increasingly use fashion to make a political statement - blending Western concepts with distinctively Islamic elements.
By 2015, 75% of adults will be overweight, and 41% will be obese. Women 20–34 years old have had the fastest increase in the rate of obesity and being overweight. Swimwear companies such as MiracleSuit recognize this, and have made these women their target market. MiracleSuit swimwear is designed to make women appear ten pounds lighter instantly by providing extra-firm control. Swimsuits of the future will emphasize modesty over sex appeal to accommodate this growing market.
Women who observe hijab choose to wear clothing that is loose in shape, and covers the entire body except the face and hands. A growing number of retailers and specialty shops offer "Islamic swimwear," such as the burqini, which balances modesty with safety and comfort. While the suits still provide complete coverage, the Western influence can be seen in the decoration of the suits, some with flowers similar to surf-inspired clothing. Looking toward the future, these suits will become increasingly fashionable in moderate Muslim countries like Indonesia and Malaysia as well.
