Skip to main content
Like
Create new Glog
previous
next
Email share
40 views | 0 likes | 0 reposts
BROADCASTING MEDIA
RADIO Advantages: Disadvantages: Target audience Listener inattentiveness Frequency Clutter Flexibility Lack of visuals Mental imagery Lack of control High level of acceptance
Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. Radio and television are two main kinds of broadcasting media. The audience may be the general public or a relatively large sub-audience.
Radio Radio Advertising: Structure of the Industry: * Relies on the listener’s mind to AM/FM fill in the visual element Public radio *Delivers a high level of frequency Cable radio *Radio commercials lend themselves Satellite radio to repetition LPFM Web radio
Television Television advertising is embedded in television programming. Most of the attention in media buying, and in measuring effectiveness, focuses on the performance of various shows and how they engage their audiences poster yourself.
Forms of electronic broadcasting: # Telephone broadcasting (1881–1932) # Radio broadcasting (experimentally from 1906, commercially from 1920): # Television broadcasting (experimentally from 1925, commercially from the 1930s) # Cable radio (also called cable FM, from 1928) and cable television (from 1932) # Satellite television (from circa 1974) and satellite radio (from circa 1990) # Webcasting of video/television (from circa 1993) and audio/radio (from circa 1994) streams
BIBLIOGRAPHY: www.siue.edu/~ehershb/MKTG471/Notes/Wells09_Basic.ppt http://www.google.com.sg/ http://en.wikipedia.org/wiki/Broadcasting http://translate.google.com.sg/ http://www.youtube.com/
Advantages: Pervasiveness Cost efficiency Impact Disadvantages: Production costs Clutter Wasted reach Inflexibility Intrusiveness
