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WEB SITE MARKETTING search engine optimization- web site promotion Do you own a website, that never appears in the search engines? Would you like a high search engine positioning? Well that is where web site optimization comes in. Having designed web sites for a number of years now, We have gained a good knowledge of web site positioning, search engine positioning and web site optimization. There are many website design companies that charge large amounts of money to design your site but forget to optimize it for the search engines or use lots of things like flash, Dynamic HTML, Frames all things that although look very nice the Search Engines do NOT like and can indeed slow your site down. What is S.E.O? At encoders we optimize sites for good positioning on google,s this is the single most important search engine and powers the majority of Internet Searches especially in the UK. How did you find us? ON Google? I bet you did. We only use ethical techniques to promote sites so as not to harm your chance of a good ranking. for more information visit us at www.zenxsoft.com google optimization Google is constantly changing the way it lists both new and old sites and recent changes have made dramatic impacts to many website's on the net especially new websites. We have found that unless the site is optimized and employs ethical techniques it will take 3 - 4 months before your site even appears. One of the important factors that google now takes into consideration is the number of links pointing to your site, known as 'backward links' these have become crucial in obtaining a good ranking in the major search engines. Backward links are links to your website that can be found on other websites, the more you have the more popular your website is in the eyes of Google and the higher you will be listed. Such factors are know as 'off page' factors. Encoders research all your relevant keywords and complete your meta tags, title, content etc and optimise websites ready for submissiona HOW DO YOU GET A HIGH RANKING he number of links to your website - ideally One-Way Links The age of your website Quality content & regular updates The addition of new web pages A well designed website A well optimised site map Links on web pages of Google Page Rank 4, or above On page factors such as your Title & Meta tags Link and Form tags Headline tags , larger fonts and bold text Text near the beginning of a page in & tags Text near the end of a page in & tags Hyperlinks (ignoring image maps) No guarantees can be given as to where your site is going to be positioned once it has been optimised and indexed
Having a well designed web site will not only be beneficial to your business in today's electronic world but will also help you save money. zenxsoft can help you move your business forward in the global market. We understand that their is more to a website than good design and that it must follow the rules of Search Engine Optimization etc to be a success. We also understand a badly designed website will reflect badly on your business. >>Saves money on advertising. With a web site your quarter page advert can tell the world about your company, your product(s)/service(s), special offers etc. You may even be able to take a smaller ad and simply say visit at www.encoders.co.in >> Can carry much more information about your products/services than a printed brochure > >If you do not find it cost effective to have a well designed printed brochure perhaps because your prices or specifications change frequently then you may find it more economical to have a website with all your latest prices. >>You can send out less printed matter. If an inquiry comes by e-mail you can simply send them a link to your site >> If the inquiry is abroad he/she will see your information while they are still interested rather than waiting for up to a week for the Post Office to deliver and therefore go off the boil.
